G.I.O.I.A.

The strategy for the redevelopment of the building located at Via Gioia 6-8 stems from the desire to clearly convey its value to all audiences, engaging with the work of its architect and designer, Marco Zanuso. Every intervention is rooted in the memory of objects designed by Zanuso, addressing both the internal spaces intended for new functions and the external elements, including the restoration and enhancement of the façades and roof.
Objects that have become part of the collective memory are utilized as a pretext and framework to create new spaces with varied uses. These objects are deformed, enlarged, stretched, or compressed to meet the client’s needs, resulting in a surreal, decontextualized village. In this transformation, the original items may no longer be recognizable, yet the harmony and unity of the forms serve as the common thread throughout the design.
This approach not only pays homage to Zanuso’s legacy but also reinvigorates the building’s identity, allowing it to adapt to contemporary requirements while maintaining a dialogue with its historical context. The outcome is a unique architectural narrative that invites exploration and interaction, offering a fresh perspective on the interplay between design, memory, and functionality.